Isabel Martínez

 

 

PROJECT

Alebrije Award

CLIENT

AMELOC

DATE

2020

CREATIVE DIRECTOR

Rodrigo Córdova

DESIGNER

Isabel Martínez

Alebrije Award

Identity for the Alebrije Award, for AMELOC, the Mexican association of commercial broadcasters. This branding was inspired on  mythical creatures, the alebrijes, that’s why I incorporated a feather that symbolizes the daily effort and hard-work of every professional to rise as the best in their field. 

A texture of Alebrije pattern was created to anchor the name and also make graphic applications, very colorful and distinguished.