PROJECT
Alebrije Award
CLIENT
AMELOC
DATE
2020
CREATIVE DIRECTOR
Rodrigo Córdova
DESIGNER
Isabel Martínez
Identity for the Alebrije Award, for AMELOC, the Mexican association of commercial broadcasters. This branding was inspired on mythical creatures, the alebrijes, that’s why I incorporated a feather that symbolizes the daily effort and hard-work of every professional to rise as the best in their field.
A texture of Alebrije pattern was created to anchor the name and also make graphic applications, very colorful and distinguished.