Jaripeo Butcher Shop

Jaripeo Butcher Shop is a brand targeting buyers like town locals but also distributors, catering business, restaurants and more. A butcher’s shop adapting to a new way of selling meat while keeping their traditional foundation and premiumness.

The creative solution for this identity is quite different from others in the market, showing a bull sketch design with fine and organic lines that give away the illusion of entering the letters,  symbolizing the ropes used in rodeos. This relates to the meaning behind the name, Jaripeo, which refers to the traditional bull riding and rodeos practiced in Mexico.