PROJECT
Kannahual
CLIENT
Adrián Fernández
DATE
2022
CREATIVE DIRECTOR
Rodrigo Córdova
DESIGNER
Isabel Martínez
Illustrator
Gree Grecia
The CBD product aims to be sold in the American market and the client wanted to symbolize the culture of Mexico, where it’s produced. As a result, the designs shows a Mexican God, Quetzalcóatl, the feathered snake, making it very attractive and out-standing from others.
This project was a team work.
I designed the brand’s logo and created the design’s layout taking into consideration the storytelling of the feathered snake and how its body wrapped around the box.