Isabel Martínez

 

 

 

PROJECT

Kannahual

CLIENT

Adrián Fernández

DATE

2022

CREATIVE DIRECTOR

Rodrigo Córdova

DESIGNER

Isabel Martínez

Illustrator

Gree Grecia

 

Kannahual

The CBD product aims to be sold in the American market and the client wanted to symbolize the culture of Mexico, where it’s produced.  As a result, the designs shows a Mexican God, Quetzalcóatl, the feathered snake, making it very attractive and out-standing from others.

This project was a team work.

I designed the brand’s logo and created the design’s layout taking into consideration the storytelling of the feathered snake and how its body wrapped around the box.